We at Nutriessential are committed to your health goals,, and we believe that health education should be a top priority for everyone.
In this article, we have explained in depth about the types of content you are likely to find at Nutriessential and how it is prepared.
Content types we prepare
We prepared this content strategy because we want our customers to know detailed information before buying dietary supplements.
Here is a list of content types we follow at Nutriessential:
Guide
A guide is an educational piece that provides a detailed explanation of a topic. The main purpose of writing this piece is to help readers understand a topic and know about the background information, practical tips, and step-by-step explanations.
Tutorial
A tutorial is a step-by-step instructional article that provides practical guidance and clear instructions. They help readers understand how to perform a specific task or use a product correctly.
Case Study
A case study presents a real example that explains how an ingredient or supplement worked in a particular situation. It typically includes background on the participants (people who used the product), the approach taken (how the product was used, for how long, and any lifestyle and diet changes), and the observed outcomes (results).
Success Story
A success story highlights an experience or personal journey. It focuses on storytelling and showcases potential results through real-life experiences.
Video
A video content piece presents information visually through demonstrations, explanations, or interviews. They help simplify complex topics and make them easier to understand.
Pillar Page
A pillar page is a comprehensive resource that acts as a main reference page. It has links to related subtopics or articles.
FAQs
This page provides clear answers to common questions readers may have about a topic. This is a go to source where you can find all information at one page.
Report
A report presents research findings, data analysis, or trends related to a specific topic. It often includes statistics, charts, and interpretations based on studies or collected data. We refer to reputable and trustworthy sources to tell people what is currently happening in the dietary supplement industry.
Checklist
A checklist is a practical tool. You may consider it as a step-by-step guide with a list of actions to help readers track tasks and ensure they follow recommended practices. The information we share is practical, proven and easy to follow.
News Article
A news article reports on recent developments, trends, or announcements related to a topic. This article helps readers stay updated with the latest information and advancements. We even cover topics we have recently shared in our press release.
Interviews
An interview features a conversation with a professional, expert, or practitioner who shares insights, advice, or experiences related to the topic. We even have our experts who regularly share the insights with the team. We also participate in the podcast and share it with the global audience.
Expert Opinion
An expert opinion article presents professional insights or perspectives from specialists in the field. This information highlights best practices and may help readers understand the difference between right and wrong.
Vocabulary
A vocabulary is a glossary article. It explains important terms and technical language used to help readers understand complex concepts.
Comparison
A comparison article evaluates two or more products to highlight the differences, similarities, features, and factors readers should know before buying a supplement.
Testimonials/Customer reviews
A testimonial collection presents feedback, reviews, or personal experiences from customers. While we share such narratives, we make sure to tell how we wrote this article and what sources we referred. We then attach the screenshots as well to maintain trust and authority.
Infographics
Most of the infographics you find in our website showcase the proof like screenshots of customer reviews, research studies, etc.
How do we prepare this content?
We prepare this content from research studies because we follow evidence based practices. Our team do research from PubMed-indexed journals.
We are living in a world of continuous advancement so we prefer to consider the latest studies for our content. We make sure to convert the complex conclusion of studies to easily understandable language for our customers.
We prefer to mention “numbers” because they help people understand better. This practice is commonly followed for our “Trends” articles.
For expert-based opinionated articles, we refer to credible sources like Mayo Clinic, Cleveland Clinic, Stanford Health, Harvard Health and others, where renowned experts share their clinical experience and important tips people need to know in their healthcare journey. We quote the names and affiliations of expert as reference.
We always make sure to add a reference list towards the end of the articles we prepare. This list is important so that you know the source of information and have the opportunity to read the article if more information is required.
For customer success stories, our approach is different. Since we follow evidence-based practice, we first prioritise studies. We collect information like number of people participated in the study, their age, needs, what supplementation they followed and for how long. We then closely read the result and discussion section of the study to undertsand its success and then we add it to our list of success stories. We do not intend to promote a product in our stories but we want to highlight the results people have gained when they have used a particular ingredient in a specific dosage under the supervision of an expert.
When we prepare guides, we collect tips that have been used by the team of experts for their study participants. When we read a study, we also carefully check what lifestyle considerations or consumption tips are shared in those articles. We then add it to our guides because we know these small changes have created a big impact when they participated in clinical trials. We want people to know how minute lifestyle changes like dietary patterns can create a huge impact while you start with supplementation.
While preparing testimonials, we keep ourselves neutral. We share both the positive and the negative. We do not intend to influence people with testimonials we only want to share with them the information they should know.
For comparison based articles, we compare best selling products. We highlight important considerations to support you in your healthcare decisions. Sometimes, people do not know in detail about the supplement indication (who should use and who does not need it), so we make sure to clarify how it should be approached. We mention the importance of laboratory investigations and regular consultations whenever required.
We also consider age-specific changes in our articles. We want people to know that nutrient demands change with age and yes there are specific supplements available to cater to that need. For example, multivitamin for women over 40, multivitamin for women over 50, probiotics for women, etc.
Our trend reports highlight emerging supplement formats such as chewables, powders, drinks, capsules, and tablets.
We encourage
Experts opinion comes first. Transparency comes second.
We always encourage people to consult with their healthcare providers before starting any supplement. We maintain transparency in sharing the procedure of how we write every article and we ensure to share the resources for further reference.
